First Step Beverage Introduces Blendtique™ Wine Blending to Celebrity Cruises

Celebrity Cruises

MIAMI, Sept. 1, 2016 Discerning travelers who appreciate world-class cuisine, exceptional dining, incredible ingredients and the finest wines can now enjoy new uniquely distinctive experiences when they sail with Celebrity Cruises.

“Celebrity has always been recognized for its unmatched culinary and beverage experiences. And our guests, trade partners and our multiple award wins continue to affirm this,” said Brian Abel, VP, Hotel Operations, Celebrity Cruises. “We are now taking our expertise to an entirely new level through our latest offerings, which are adventurous, unexpected and distinct – just like Celebrity. When you combine all of this with our passion for delivering extraordinary service and having the very best culinary talent at sea, you have a truly winning combination.”

Blendtique™ Wine Blending-
Become a vintner for a day with Blendtique™:
As part of the fleet’s culinary program called ‘The Celebrity Distinction,’ you can experience Blendtique™ wine blending, which is available today on Celebrity Solstice and will be active fleetwide by the end of 2016.

Blendtique™ is a wine blending course providing guests with an opportunity to be a “vintner for the day”, generating exclusive wine blends which are subsequently bottled onboard and presented in a custom personalized wine label.

“At First Step Beverage, we look for the right opportunities to introduce innovative emerging adult beverages to consumers. I could not imagine a better brand in experiences than Celebrity Cruises. At every turn, Blendtique™ has exceeded expectations and I expect the guests of Celebrity will feel the same way. Wine and friends make a great blend,” said Michael Halsey, COO, First Step Beverage.