Groundbreaking Drinkable Wearable Jim Beam Apple Watch

Jim Beam

DEERFIELD, Ill., Sept. 7, 2016 Technology fans all over the world woke up this morning anticipating some truly revolutionary technology news, and Jim Beam®, the world’s No. 1 Bourbon, provided it by sharing its latest innovation: the Jim Beam® Apple Watch.

A preview of the first generation Jim Beam Apple Watch, the world’s most innovative “drinkable wearable” can be viewed on YouTube, and is available for pre-order on www.JimBeamAppleWatch.com. It’s a slick, stylish accessory that conveniently packs a 1.5 oz. shot glass right on your wrist, allowing yo

u to connect with friends over refreshing shots rather than refreshed newsfeeds.

Each Jim Beam Apple Watch is aged in a rackhouse at the Jim Beam® American Stillhouse in Clermont, Ky., alongside barrels of bourbon. The watch’s streamlined interface opens and closes manually on demand. And, while it doesn’t tell time, it does save time, eliminating the need for a last-minute shot glass search.

“Critics may ask, ‘What good is a watch that can’t tell time?’ ” said Fred Noe, Jim Beam’s 7^th Generation Master Distiller. “We actually think we’ve created a watch that helps you make time. Who doesn’t want to make time for friends, family and a refreshing Jim Beam Apple shot or cocktail?”

Released in 2015, Jim Beam Apple has quickly become one of the most successful line extensions in the seven generation history of Jim Beam, delivering refreshingly crisp cocktails in record numbers to bourbon drinkers, bartenders and now, Jim Beam Apple Watch users.

For a limited time only, the Jim Beam Apple Watch will be available for pre-order at: www.JimBeamAppleWatch.com while supplies last. Priced the same as the suggested retail price of a delicious 750mL bottle of refreshing Jim Beam Apple, the Jim Beam Apple Watch costs just $17.99.

Jim Beam Apple marries the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey, resulting in a perfect balance of apple and delicious bourbon, with a light, juicy twist. Jim Beam Apple is sold at the suggested retail price of $17.99 for 750mL, and in bars and retail locations nationwide. Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.